Posted by: brian | August 6, 2007

Is that "I" as in "International," or "l" as in "clam"?

A while back I mentioned this blog dedicated to the inappropriate use of the lowercase “L”. Today I went to Ask.com and entered the search term “CIAM” – an acronym for Congres Internationaux d’Architecture Moderne (or, auf Englisch: the International Congress of Modern Architecture).

Ask.com has done a lot of advertising lately (some creepier than others – does anyone else think those Kato Kaelin impersonators look like the kid from Mask?) touting their algorithm that helps you precisify your search to find exactly what you’re looking for. My question is this: What do “Clam Chowder” and “Clam Anatomy” have to do with the cold, dehumanizing steel and glass of Modernist architecture?

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